A strong and engaging artist bio, or ‘About,’ is often the connector to landing blog write-ups, booking a show, enticing interviewers, and establishing a well-rounded introduction to what you and your music are about. Media personnel and new listeners want to hear your unique story, even if it’s just beginning!
There are a few things to remember when writing an artist bio.
You’ll need three different versions of your bio written and ready for you to use:
Social Media Bio (1-3 sentences)
You’ll use this for your Instagram, Twitter, and TikTok.
You can keep this short, sweet, and casual. Give a brief intro on who you are, highlight any quick hitters about your most recent song or album release, or write an intriguing one-liner. Use a One link, Link Tree, or Venice Marketing Link within your bio to direct visitors to your website, streaming profiles, singles, and more.
Short-Bio (250-350 words)
You’ll use this bio for Spotify, Apple Music, YouTube, Facebook, and most online platforms.
In this bio, you can include:
Long-Bio (500-750 words)
You’ll use this bio for your website, electronic press kit, and Wikipedia page.
In this bio, you can include:
First and foremost, take a deep breath. Writing a professional bio can be overwhelming, but who better to do it than you? Once your mental health is in check, try writing a draft of how you’d like your long-form bio to be structured (once you’ve written your long-form bio, your short-form bio should be easy to knock out).
Your structure can look something like this:
With this structure, start writing out drafts of your bio by section. Play around with your writing style, tone, and delivery, and remember to ALWAYS write in the third person. Third-person writing will make your bio more readable, allow media and bloggers to copy and paste your bio, and help with search engine optimization.
When you finish writing your bio, always check and proofread your writing. We recommend using a free tool like Grammarly to automatically review and suggest edits to your writing.
There's a reason why authors and writers have editors. What may sound great in your head could be a chaotic read for others. Before you hit "Publish", whether you're writing a bio or distributing a song, you should always seek professional feedback to gain outside perspective. Fortunately, you don't need to go far for expert guidance.
Venice's Grow+ and Professional memberships give musicians of all career stages access to the Venice team and industry professionals in recurring digital office hours, feedback sessions, and forums. In the past, our members have learned from experts like Troy Carter, Amber Grimes, Hitmaka, Tunde Balogun, and more.